By Daniel Korschun Traditional wisdom holds that corporations should avoid making political statements at any cost. Companies cannot afford to alienate their customers; or so the logic goes. But something is changing in the corporate […]
Tag: LeBow College of Business
Drexel Study: Touching Sandpaper Can Boost Charitable Donations
Organizations are constantly coming up with flashy fundraising campaigns to solicit donations, but a new study by a Drexel University marketing professor shows simply touching sandpaper could trigger empathy and motivate people to donate to […]
Companies Take a Hit When Declining a Good Takeover Bid
Yahoo has been making headlines recently with stories about its troubling performance, and many have begun speculating that the company is failing at its attempt for a turnaround. The Wall Street Journal reported last week […]
Drexel’s Million-Dollar Scholar Named to 2016 Forbes 30 Under 30 List
Drexel’s Christopher Gray has come a long way since he first made headlines in 2013 as the million-dollar scholar who secured $1.3 million from 34 scholarships and created the Scholly app to help other students find and […]
Expert Predictions for the U.S. Economy and Financial Markets in 2016
The World Bank recently cut its forecast for global growth this year due to weakness in the developing world—including in countries like Brazil and China—but the prospects for advanced economies, including the United States, are […]
Quick Take: No Thanksgiving Start for Many Retailers This Black Friday
“Leading companies are looking beyond profit maximizing and to doing right by employees and customers. These moves are a step in the right direction.”—Daniel Korschun, PhD, associate professor of marketing at Drexel University. “Retailers like […]
What the Presidential Candidates Can Learn From Market Basket
By Daniel Korschun, PhD It’s been over a year since New Englanders got their favorite supermarket back. On Aug. 27, 2014, Arthur T. Demoulas, and others on his side of the family, reached the deal […]
Quick Take: When Social Responsibility Goes Wrong
“Social and environmental responsibility should not be a competitive sport. Not every company can have the smallest carbon footprint or donate the most to charity.” —Daniel Korschun, PhD A recent New York Times article focused […]
Drexel Snapshot: MBA Students Complete International Residency Program
As Drexel University MBA students recently found out, there’s no better way to study international business and practices than to actually experience them in person abroad. This past August, 45 students from the LeBow College […]
Sex, Lies and Their Impact on a Corporate Reputation
New research shows that when arrests, lies or extramarital affairs of CEOs and other top executives are disclosed, their companies will lose lots of money in the short- and long-term. The study—by Ralph Walkling, a […]