As the nation’s political divide continues to widen, companies that have traditionally confined themselves to neutral positions are becoming increasingly outspoken. In many cases these companies are taking political stands for or against elected officials […]
From its onset, the coronavirus pandemic caused major disruptions to supply chains that led to nationwide shortages for many essential products. Consumers witnessed empty shelves when shopping for items like toilet paper, paper towels and […]
Joel Maxcy, PhD, of LeBow College of Business, explains the struggle for MLB and its players union to agree on conditions of playing the 2020 season.
Ellen Staurowsky, EdD, of LeBow College of Business, explains how the NCAA Board of Governors’ latest ruling on name, image and likeness will impact college athletes.
Have you ever had a conversation with a potential vendor or consultant about a specific service need or product specification? The salesperson ensures you that they have the precise experience and know-how to meet your […]
Last month, the NCAA unexpectedly announced a proposal to change the longstanding first-time transfer rule to allow all Division I athletes to immediately play at the new school if they meet established criteria. The announcement […]
From movie trailers and show cliffhangers to sporting events and ads, consumers are constantly bombarded with stimuli that trigger their curiosity. The Super Bowl was no exception to that, but what most don’t know is […]
Karen Weaver, EdD, an associate clinical professor in the Sport Management program of the LeBow College of Business, talks about the economics behind college basketball broadcast decisions.
A/B testing has become the standard for determining which of two versions of a marketing communication resonates with consumers. Websites, display ads, social media, email and direct marketing all use A/B testing to determine which […]
Equinox and SoulCycle are the latest targets of celebrity and activist fueled boycotts, according to a recent Marketwatch story. Many consumers and celebrities are encouraging boycotting the luxury fitness brands after the majority owner of […]