Oliver Schaer, PhD, an assistant professor in Drexel’s LeBow College of Business, discusses his recent research that introduces a new, data-driven model for pre-launch predictions of a product’s sales.
Tag: LeBow College of Business
Q+A: A New Way to Gamble on MLB Games
Joel Maxcy, PhD, a professor in Drexel University’s LeBow College of Business and sports economist, explains the history of legalized sports betting, the regulations in place for governing both sports betting and prediction markets and how these partnerships impact professional sports.
Q+A: QVC Is Still Selling, But Is Anyone Buying?
Lawrence Duke, EdD, a clinical professor in Drexel University’s LeBow College of Business, spoke about how external forces have shaped the trajectory of QVC’s outlook and how the company can find success again.
Q+A: What Separates AI Winners from AI Gimmicks on Super Bowl Sunday
Boryana Dimitrova, PhD, an associate clinical professor of marketing in Drexel University’s LeBow College of Business, spoke about how businesses can use AI in their Super Bowl ads to stand out, while maintaining brand trust.
Q+A: A Drexel Economist’s Outlook on the 2026 U.S. Economy
André Kurmann, PhD, professor of Economics in Drexel University’s LeBow College of Business, spoke with The Drexel News Blog about what people can expect from the U.S. economy this year and what economic issues he’s keeping an eye on.
Q+A: Is ‘Bot Friday’ Just Around the Corner? – How will AI Change Holiday Shopping This Year?
LeBow College of Business marketing professor YanLiu Huang, PhD, shares her insights on how artificial intelligence will affect holiday shopping this season.
Q+A: How is New Lending Technology Changing the Financial Sector?
To better understand how FinTech has impacted the business loan market, Konstantinos Serfes, PhD, a professor of economics in the LeBow College of Business, developed a theoretical model to compare FinTech with traditional bank lending practices.
Q+A: What Does #CancelKelloggs Tell Us About Corporate Social Responsibility?
Boryana Dimitrova, PhD, a marketing professor in Drexel’s LeBow College of Business, recently spoke with the Drexel News Blog to help explain how genuine CSG efforts are, the bottom-line effects of consumers pushing for greater corporate social responsibility and whether or not publicizing CSG activities is an effective marketing strategy.
Q+A: What is a Global Bank “Buyback Bonanza”?
As an expert on financial institutions, corporate finance and capital markets, Gregory Nini, PhD, a professor of Finance in the LeBow College of Business, explained what buybacks are, how they work, and other options for excess profits.
Embracing AI’s Imperfections: Why We Shouldn’t Wait for Infallibility
Written by Daniel Albert, PhD, an assistant professor of Management at Drexel University’s LeBow College of Business, who specializes in strategic management, innovation and organizational design and teaches various levels, including MBA and Executive MBA programs, emphasizing strategy and competitive advantage.