With multiple Thanksgiving sales events adding an extra week to this year’s holiday shopping season, it’s likely we will see an increase in sales over previous years, according to Drexel University’s Rajneesh Suri, PhD, a […]
Tag: LeBow College of Business
Chakra Fitwear: Active Wear with a Social Conscience
It’s never been easier to save the environment while looking great in colorful, Hinduism-inspired yoga pants. With its recently launched Kickstarter campaign, Chakra Fitwear hopes to fund a line of eco-friendly active wear to continue […]
What Do Cyber Attacks Against Major Companies Mean for Consumers?
JP Morgan Chase & Co. confirmed last week that hackers managed to access personal data for more than 83 million customers, including 76 million households and seven million small-business online accounts. As The New York […]
Who owns Market Basket, really?
By Daniel Korschun Millions of New Englanders still cannot buy their groceries this week, at least not at their favorite supermarket. Market Basket, the no-frills low-price grocer, has been hamstrung by a protest that has […]
What Makes Market Basket Employees Irreplaceable
By Daniel Korschun The battle at Market Basket continues to draw international attention. The dispute pits 25,000 supermarket employees against much of the Board of Directors and its newly appointed co-CEO’s. The employees want their […]
Brand Building: Internet vs. TV Advertising
There are basically two types of advertising: branding (an attempt to influence what you think and feel about a company) and selling (trying to get you to buy a product). Establishing a strong brand association […]
How the Market Basket Protests are Unprecedented
By Daniel Korschun Unprecedented. That is how the protests at Market Basket have been described by the media and other scholars. Thousands of employees have been picketing stores, slowing deliveries and participating rallies that have […]
Something New for Italian Bridal Fashion
Buying a wedding dress in one of the fashion capitals of the world isn’t as expensive or difficult as you’d think, all because of one Drexel University student’s visionary bridal fashion company. Weilei Yu, a […]
Versatile Solar Charger Almost Ready For You to Plug in
A portable, solar-powered charging device that can store energy from natural or artificial light is on its way to a dead cell phone near you. Since winning the Baiada Institute’s incubator competition at Drexel University […]
Tackling Social Responsibility One Small Biz at a Time
Although they come from different backgrounds – Nicole Koedyker, a Drexel University senior, grew up on a cattle ranch in Arizona while recent Drexel alumna Maria Allison grew up traveling between her mother’s home in […]