Have you ever had a conversation with a potential vendor or consultant about a specific service need or product specification? The salesperson ensures you that they have the precise experience and know-how to meet your […]
David S. Cohen, JD, a professor in the Kline School of Law, along with an attorney from the Women’s Law Project, represented a Pennsylvania woman who had tested positive for marijuana and suboxone (prescription medicine […]
Last month, the NCAA unexpectedly announced a proposal to change the longstanding first-time transfer rule to allow all Division I athletes to immediately play at the new school if they meet established criteria. The announcement […]
From movie trailers and show cliffhangers to sporting events and ads, consumers are constantly bombarded with stimuli that trigger their curiosity. The Super Bowl was no exception to that, but what most don’t know is […]
Karen Weaver, EdD, an associate clinical professor in the Sport Management program of the LeBow College of Business, talks about the economics behind college basketball broadcast decisions.
Food entrepreneurs are disrupting the industry with startup businesses that vary in flavor and appeal. From cakes, cookies and tea to fresh meals ready to be cooked and delivered to your doorstep, to food trucks […]
It comes as no surprise that coal companies, railroads and electrical utilities are the most numerous and influential members of the Climate Change Countermovement (CCCM). What’s less clear, is exactly who plays a role in […]
A/B testing has become the standard for determining which of two versions of a marketing communication resonates with consumers. Websites, display ads, social media, email and direct marketing all use A/B testing to determine which […]
Sports Management professor, Ellen J. Staurowsky, EdD, who has researched exploitation of college athletes and their rights, spoke with the Drexel News Blog to offer insight about the NCAA’s initial announcement, their reaction to critical feedback and its impact on men’s basketball.
Equinox and SoulCycle are the latest targets of celebrity and activist fueled boycotts, according to a recent Marketwatch story. Many consumers and celebrities are encouraging boycotting the luxury fitness brands after the majority owner of […]