LeBow College of Business Associate Clinical Professor Boryana Dimitrova, PhD, shared insight with the Drexel News Blog on Super Bowl marketing trends.
Category: Business & Law
Is AI Living up to the Hype for Retailers That Use It?
Research co-authored by Matthew Schneider, PhD, an associate professor in the LeBow College of Business, examined how retailers should adopt artificial intelligence, as well as factors for consideration when adopting AI.
Holiday Sales and Limited Time Promotions Face New Inflation Hurdles
LeBow research shows time scarcity promotions may not be as effective online, despite this year’s holiday sale season extending beyond the typical Black Friday and Cyber Monday time window.
Phillies’ & Thomson’s Success Backed by Research
Christian Resick, PhD, an associate professor in Drexel’s LeBow College of Business, explains how Philadelphia Phillies manager Rob Thomson is a interesting case study that exemplifies research he co-authored from 2017.
Q+A: What Does the EU’s Digital Services Act Mean for U.S. Internet Users?
Facebook, Twitter, Google, TikTok and other social media platforms recently agreed to impose stricter policies around monitoring the posts on their sites. While the move happened as the companies are facing rising pressure from American […]
Q+A: How to Pay for a Professional Sports Team’s Stadium
The Buffalo Bills new stadium agreement with local and state government has upset over half of New York residents. Joel Maxcy, PhD, of LeBow College of Business explains the actual local economic impact of professional sports teams.
Q+A: Could Baseball Be Headed for Its First Labor Stoppage Since the Season-Ending Strike of 1994?
Joel Maxcy, PhD, a professor in the LeBow College of Business explains the latest MLB collective bargaining agreement negotiations.
Remote Employees Benefit from Shared Responsibility, But Leaders Resist Empowering Virtual Teams
At the onset of the pandemic, switching to virtual work environments was challenging. The boundaries between work and life balance blurred, and employees struggled to adapt to social isolation. Well over a year later, many […]
Extreme Weather Events Influence Shareholder Support of Climate-Related Initiatives
Scientists have been warning about climate change for years. Wildfires, landslides, melting icebergs and catastrophic hurricanes are just a few of the extreme climate-change related events that have occurred over recent years. Many companies have […]
Q+A: Are NFTs Changing the Business of Art, or Making a Parody of It?
Whether they are just the latest iteration of cryptocurrency speculation, or a revolutionary financial development for creators, nonfungible tokens (NFTs) have undeniably spurred a great deal of conversation about the nature and possibility of a new currency system.