LeBow College of Business Associate Clinical Professor Boryana Dimitrova, PhD, shared insight with the Drexel News Blog on Super Bowl marketing trends.

LeBow College of Business Associate Clinical Professor Boryana Dimitrova, PhD, shared insight with the Drexel News Blog on Super Bowl marketing trends.
Research co-authored by Matthew Schneider, PhD, an associate professor in the LeBow College of Business, examined how retailers should adopt artificial intelligence, as well as factors for consideration when adopting AI.
LeBow research shows time scarcity promotions may not be as effective online, despite this year’s holiday sale season extending beyond the typical Black Friday and Cyber Monday time window.
Christian Resick, PhD, an associate professor in Drexel’s LeBow College of Business, explains how Philadelphia Phillies manager Rob Thomson is a interesting case study that exemplifies research he co-authored from 2017.
Facebook, Twitter, Google, TikTok and other social media platforms recently agreed to impose stricter policies around monitoring the posts on their sites. While the move happened as the companies are facing rising pressure from American […]
The Buffalo Bills new stadium agreement with local and state government has upset over half of New York residents. Joel Maxcy, PhD, of LeBow College of Business explains the actual local economic impact of professional sports teams.
Joel Maxcy, PhD, a professor in the LeBow College of Business explains the latest MLB collective bargaining agreement negotiations.
At the onset of the pandemic, switching to virtual work environments was challenging. The boundaries between work and life balance blurred, and employees struggled to adapt to social isolation. Well over a year later, many […]
Scientists have been warning about climate change for years. Wildfires, landslides, melting icebergs and catastrophic hurricanes are just a few of the extreme climate-change related events that have occurred over recent years. Many companies have […]
Whether they are just the latest iteration of cryptocurrency speculation, or a revolutionary financial development for creators, nonfungible tokens (NFTs) have undeniably spurred a great deal of conversation about the nature and possibility of a new currency system.