LeBow College of Business Associate Clinical Professor Boryana Dimitrova, PhD, shared insight with the Drexel News Blog on Super Bowl marketing trends.
Q+A: Could Wastewater Surveillance Help Us Spot The Next Pandemic?
A number of cities across the country have been using regular testing of sewage to spot genetic signs of COVID-19 and other diseases. The process, called wastewater surveillance, gives municipalities an edge in responding to […]
Q+A: What’s Preventing More Close-Calls on Airport Runways?
Two planes missed colliding on the runway at New York’s JFK Airport by about 1,000 feet last week. With hundreds of flights arriving and departing the airport each day, even the smallest miscommunication or misunderstanding […]
Winter ‘Tripledemic’ Highlights the Need to Stay at Home When Sick—and the Need For Paid Sick Leave To Make it Possible
As the United States approaches nearly 100 million COVID-19 cases and the convergence of a widely reported “tripledemic” of COVID-19, the flu, and Respiratory syncytial virus (RSV), this holiday season, policymakers should support paid sick leave policies to prevent the spread of infectious disease, say researchers at the Dornsife School of Public Health in a recently published paper in the journal Health Affairs.
Are Researchers Closer to Understanding Who is at Risk of Hospitalization From COVID-19?
What lessons have researchers learned about what makes someone more vulnerable to more severe COVID-19 if they become infected, and how can this improve care for patients with the disease? Some answers may be found in a study published in The Lancet’s eBioMedicine that offers some important insights into characteristics that are linked with more severe COVID cases, as well as those suffering from post-acute sequelae of COVID-19, commonly termed “long COVID.”
There is a Good Way to Work Together to Fight Climate Change — COP Isn’t It.
Written by Mathy Vathanaraj Stanislaus, JD, Drexel vice provost and inaugural executive director of The Environmental Collaboratory. Stanislaus served for eight years as administrator for the EPA’s Office of Land & Emergency Management during the […]
Is AI Living up to the Hype for Retailers That Use It?
Research co-authored by Matthew Schneider, PhD, an associate professor in the LeBow College of Business, examined how retailers should adopt artificial intelligence, as well as factors for consideration when adopting AI.
Holiday Sales and Limited Time Promotions Face New Inflation Hurdles
LeBow research shows time scarcity promotions may not be as effective online, despite this year’s holiday sale season extending beyond the typical Black Friday and Cyber Monday time window.
Q+A: Why Do Vaccines Work More In Some People Than in Others?
Thanks to a new study in Nature Immunology, researchers have gained insights into why some people develop immunity to a disease following vaccination, while others do not.
Phillies’ & Thomson’s Success Backed by Research
Christian Resick, PhD, an associate professor in Drexel’s LeBow College of Business, explains how Philadelphia Phillies manager Rob Thomson is a interesting case study that exemplifies research he co-authored from 2017.