As a former leader in the hospitality industry, Alex Cohen, a second-year marketing PhD candidate in the LeBow College of Business, knows that Philadelphia is a popular tourist destination. Almost every entertainment possibility is covered: […]
Tag: marketing
Shoppers Beware: Black Friday Pressures May Lead to Overspending
Black Friday shopping mania is almost here and will begin a bit earlier this year as many retailers are announcing their best deals will now be available on Thanksgiving Day. The National Retail Federation projects […]
What’s Next for Saks Fifth Avenue After Deal with Lord & Taylor Parent?
The elite retail store Saks Fifth Avenue surprised consumers last week when it announced it would be sold for $2.4 billion to the Toronto-based Hudson’s Bay, the parent company of Lord & Taylor. What will […]
Will JC Penney’s Apology Woo Customers Back?
Recognizing the mistakes it made in an attempt to reinvent itself, JC Penney is now trying to woo customers back with a television and social media campaign apologizing to customers and inviting them back. But […]
Study Reveals Men Are Seduced by Red Price Tags
When walking into a department store on a sale day, the abundance of red sale and clearance signs can make it challenging to resist buying fashion favorites, household items or other must-haves. But who is […]