The holidays are almost here, leaving consumers with only a week to find the perfect gift for each person on their list. Finding a parking spot at a mall can be a daunting task, and […]
What Makes a Super Bowl Ad Successful?
Super Bowl LI—the only time of year that 100 million Americans are actually looking forward to watching commercials—is almost upon us. Companies are spending as much as $5 million to purchase seconds of airtime while […]
Media Watch: Tech CEOs Outspoken in Today’s Political Divide
Amazon CEO Jeff Bezos was the latest CEO to come out against President Donald Trump’s executive order banning immigrants and refugees from seven predominantly Muslim countries from entering the United States. Bezos joins a number […]
Wells Fargo Scandal: Can the Bank Regain Customer Trust?
Wells Fargo has made headlines recently, but for all the wrong reasons. Bank employees opened 2 million bank and credit card accounts — starting in 2011 — in customers’ names, without their knowledge. The goal […]
Eight Tips for Successful Email Marketing
First impressions are key, especially when it comes to email marketing so the experts in Drexel University’s Close School of Entrepreneurship put together a list of tips every successful marketer should know. The tips were […]
Corporate Political Activism: Why Corporations are Taking Political Stands More than Ever
By Daniel Korschun Traditional wisdom holds that corporations should avoid making political statements at any cost. Companies cannot afford to alienate their customers; or so the logic goes. But something is changing in the corporate […]
Drexel Study: Touching Sandpaper Can Boost Charitable Donations
Organizations are constantly coming up with flashy fundraising campaigns to solicit donations, but a new study by a Drexel University marketing professor shows simply touching sandpaper could trigger empathy and motivate people to donate to […]
Why Clothing Advertisements Should Feature Average-Sized Models
Using average-sized models in clothing advertisements could create a “win-win” situation for both clothing manufacturers and women’s health, according to research by a Drexel PhD candidate. Hoori Rafieian, a doctoral student in the LeBow College […]
The 2015 Holiday Shopping Season Is Here, Now What?
With multiple Thanksgiving sales events adding an extra week to this year’s holiday shopping season, it’s likely we will see an increase in sales over previous years, according to Drexel University’s Rajneesh Suri, PhD, a […]
Brand Building: Internet vs. TV Advertising
There are basically two types of advertising: branding (an attempt to influence what you think and feel about a company) and selling (trying to get you to buy a product). Establishing a strong brand association […]