Lawrence Duke, EdD, a clinical professor in Drexel University’s LeBow College of Business, spoke about how external forces have shaped the trajectory of QVC’s outlook and how the company can find success again.
Tag: marketing
Q+A: What Separates AI Winners from AI Gimmicks on Super Bowl Sunday
Boryana Dimitrova, PhD, an associate clinical professor of marketing in Drexel University’s LeBow College of Business, spoke about how businesses can use AI in their Super Bowl ads to stand out, while maintaining brand trust.
Q+A: Is ‘Bot Friday’ Just Around the Corner? – How will AI Change Holiday Shopping This Year?
LeBow College of Business marketing professor YanLiu Huang, PhD, shares her insights on how artificial intelligence will affect holiday shopping this season.
Q+A: What Does #CancelKelloggs Tell Us About Corporate Social Responsibility?
Boryana Dimitrova, PhD, a marketing professor in Drexel’s LeBow College of Business, recently spoke with the Drexel News Blog to help explain how genuine CSG efforts are, the bottom-line effects of consumers pushing for greater corporate social responsibility and whether or not publicizing CSG activities is an effective marketing strategy.
Q+A: What’s in a Brand Name?
Drexel professor Yanliu Huang, PhD shares insight into Campbell’s dropping “Soup” from name in brand refresh.
Q+A: Should the Online Ad Industry Be Worried About Google Eliminating Cookies?
Elea Feit, PhD, an associate dean for Research and associate professor of Marketing in the LeBow College of Business, believes digital advertising can still be effective without cookies and shared her insight into digital advertising through Google’s transition away from cookies.
Q+A: Are Customers Thankful for Theft Prevention Measures?
Yanliu Huang, PhD, an associate professor of Marketing in Drexel University’s LeBow College of Business, insight into why stores lock up merchandise, how it impacts customers and employees, and other potential theft prevent and reduction practices.
Q+A: To Invest or Not to Invest in Super Bowl Ads
LeBow College of Business Associate Clinical Professor Boryana Dimitrova, PhD, shared insight with the Drexel News Blog on Super Bowl marketing trends.
Holiday Sales and Limited Time Promotions Face New Inflation Hurdles
LeBow research shows time scarcity promotions may not be as effective online, despite this year’s holiday sale season extending beyond the typical Black Friday and Cyber Monday time window.
Marketing and Political Polarization: What Does It Mean for Consumers?
As the nation’s political divide continues to widen, companies that have traditionally confined themselves to neutral positions are becoming increasingly outspoken. In many cases these companies are taking political stands for or against elected officials […]