LeBow College of Business Associate Clinical Professor Boryana Dimitrova, PhD, shared insight with the Drexel News Blog on Super Bowl marketing trends.
Holiday Sales and Limited Time Promotions Face New Inflation Hurdles
LeBow research shows time scarcity promotions may not be as effective online, despite this year’s holiday sale season extending beyond the typical Black Friday and Cyber Monday time window.
Marketing and Political Polarization: What Does It Mean for Consumers?
As the nation’s political divide continues to widen, companies that have traditionally confined themselves to neutral positions are becoming increasingly outspoken. In many cases these companies are taking political stands for or against elected officials […]
Consumers Beware: Incidental Curiosity Can Lead to Unhealthy Eating
From movie trailers and show cliffhangers to sporting events and ads, consumers are constantly bombarded with stimuli that trigger their curiosity. The Super Bowl was no exception to that, but what most don’t know is […]
Spending Too Much Time on A/B Testing Can Hinder Company Profits
A/B testing has become the standard for determining which of two versions of a marketing communication resonates with consumers. Websites, display ads, social media, email and direct marketing all use A/B testing to determine which […]
Media Watch: Can Companies Bounce Back from a Boycott?
Equinox and SoulCycle are the latest targets of celebrity and activist fueled boycotts, according to a recent Marketwatch story. Many consumers and celebrities are encouraging boycotting the luxury fitness brands after the majority owner of […]
Digital Shopping Lists Can Lead to Impulse Buying
A shopping list goes a long way in helping us remember what we need when going grocery shopping. Some of us prefer to handwrite a list while others use apps (like “Notes”) on their smartphones. […]
Can a Show’s Cliffhanger Affect Food and Finance Choices?
Imagine contemplating what snack to eat while watching a show that happens to end on a cliffhanger. Your curiosity is piqued and you need to know what will happen on the next episode as you […]
Why Gritty Is a Big Win for the Flyers
It’s been over a week since Gritty was introduced to fans as the new mascot for the Philadelphia Flyers. Since then Gritty has caused quite a stir —to say the least—and has fueled stories, jokes […]
Media Watch: Consumers Use Purchasing Power to Influence Policy
Companies have been taking positions on social and political issues for a number of years, but within the last year — with major policy changes being addressed in Washington — companies are more frequently getting […]