First impressions are key, especially when it comes to email marketing so the experts in Drexel University’s Close School of Entrepreneurship put together a list of tips every successful marketer should know. The tips were […]
Author: Niki Gianakaris
Niki Gianakaris: Niki is the vice president of Strategic Communications in Drexel University's Office of University Communications, overseeing various communications functions including a team of news managers, and handling media communications for many central university administrative areas, including community engagement programs, international programs, university libraries, and more. She also works with the Close School of Entrepreneurship. She has worked at Drexel for 15+ years. When not writing about Drexel, she enjoys reading books and learning about other cultures. Follow her at @DrexelNiki. Contact Niki at ngianakaris@drexel.edu or 215.895.6741.
Email Ad Campaigns May be Effective but Companies Shouldn’t Phase out Catalogues Just Yet
Consumers may spend most of their day on handheld devices with emails available at their fingertips but researchers say companies shouldn’t forget about those snail mail catalogues just yet. Eleanor McDonnell Feit, PhD, an assistant […]
Brexit: What’s Next for the EU and the World Economy
Drexel University’s Marco Airaudo, PhD, an associate professor of economics in the LeBow College of Business, shared his thoughts on the United Kingdom’s recent vote to exit the European Union. Did you expect the vote […]
Corporate Political Activism: Why Corporations are Taking Political Stands More than Ever
By Daniel Korschun Traditional wisdom holds that corporations should avoid making political statements at any cost. Companies cannot afford to alienate their customers; or so the logic goes. But something is changing in the corporate […]
Drexel Snapshot: Student Volunteers Renovate 10 Homes in a Day for Low-Income Philadelphians
More than 100 volunteers including Drexel University students, faculty, staff and parents helped Rebuilding Together Philadelphia provide free health and safety repairs to low-income homeowners in the Mantua neighborhood of Philadelphia. The Drexel volunteers worked […]
Drexel Study: Touching Sandpaper Can Boost Charitable Donations
Organizations are constantly coming up with flashy fundraising campaigns to solicit donations, but a new study by a Drexel University marketing professor shows simply touching sandpaper could trigger empathy and motivate people to donate to […]
Companies Take a Hit When Declining a Good Takeover Bid
Yahoo has been making headlines recently with stories about its troubling performance, and many have begun speculating that the company is failing at its attempt for a turnaround. The Wall Street Journal reported last week […]
Drexel’s Million-Dollar Scholar Named to 2016 Forbes 30 Under 30 List
Drexel’s Christopher Gray has come a long way since he first made headlines in 2013 as the million-dollar scholar who secured $1.3 million from 34 scholarships and created the Scholly app to help other students find and […]
Expert Predictions for the U.S. Economy and Financial Markets in 2016
The World Bank recently cut its forecast for global growth this year due to weakness in the developing world—including in countries like Brazil and China—but the prospects for advanced economies, including the United States, are […]
Drexel Snapshot: Therapy Dogs Help Students De-Stress As They Prepare for Finals
More than 700 Drexel University students took a break from studying for upcoming tests and finals to play with certified therapy dogs on Dec. 2. Studies have shown that playing with a therapy dog can […]