LeBow College of Business Associate Clinical Professor Boryana Dimitrova, PhD, shared insight with the Drexel News Blog on Super Bowl marketing trends.
Author: Annie Korp
Annie is the news manager who covers business, science and nursing. Her beat also includes the Stephen and Sandra Sheller 11th Street Family Health Services Center and the A.J. Drexel Autism Institute. She graduated from La Salle University and has lived in Philadelphia for nearly a decade. When not writing about Drexel, she enjoys completing crossword puzzles in pen and watching Philly sports. Contact Annie at amk522@drexel.edu or 215-571-4244.
Is AI Living up to the Hype for Retailers That Use It?
Research co-authored by Matthew Schneider, PhD, an associate professor in the LeBow College of Business, examined how retailers should adopt artificial intelligence, as well as factors for consideration when adopting AI.
Holiday Sales and Limited Time Promotions Face New Inflation Hurdles
LeBow research shows time scarcity promotions may not be as effective online, despite this year’s holiday sale season extending beyond the typical Black Friday and Cyber Monday time window.
Phillies’ & Thomson’s Success Backed by Research
Christian Resick, PhD, an associate professor in Drexel’s LeBow College of Business, explains how Philadelphia Phillies manager Rob Thomson is a interesting case study that exemplifies research he co-authored from 2017.
Drink a Glass of Milk Before Snacking to Avoid Overindulging
Drexel study finds consuming 8 grams of protein – the amount found in a glass of milk – can reduce overeating of ultra-processed, high sugar and fat foods.
COVID-19 Supply Chain Issues Causing ‘Never-Events’ to Happen in Hospitals
Karen Goldschmidt, PhD, and Kelsey Stasko, of the College Nursing and Health Professions, discuss the global supply chain issues during COVID-19 at a rural children’s hospital.
Q+A: How Parents Can Manage the U.S. Baby Formula Shortage
Beth Leonberg, an associate clinical professor in the College of Nursing and Health Professions, discusses how parents can manage the U.S. infant formula shortage.
Q+A: How to Pay for a Professional Sports Team’s Stadium
The Buffalo Bills new stadium agreement with local and state government has upset over half of New York residents. Joel Maxcy, PhD, of LeBow College of Business explains the actual local economic impact of professional sports teams.
Autism Acceptance Month: Emotional Development Expert
For April’s Autism Acceptance Month, Drexel News Blog is highlighting experts and projects from Drexel University’s A.J. Drexel Autism Institute. Andrea Wieckowski, PhD is an emotional development researcher.
Autism Acceptance Month: Clinical Assessment and Intervention Expert
For April’s Autism Acceptance Month, Drexel News Blog is highlighting experts and projects from Drexel University’s A.J. Drexel Autism Institute. Elisabeth Sheridan, PhD, is a clinical assessment and intervention expert.