From movie trailers and show cliffhangers to sporting events and ads, consumers are constantly bombarded with stimuli that trigger their curiosity. The Super Bowl was no exception to that, but what most don’t know is […]
Tag: consumer behavior
Spending Too Much Time on A/B Testing Can Hinder Company Profits
A/B testing has become the standard for determining which of two versions of a marketing communication resonates with consumers. Websites, display ads, social media, email and direct marketing all use A/B testing to determine which […]
Digital Shopping Lists Can Lead to Impulse Buying
A shopping list goes a long way in helping us remember what we need when going grocery shopping. Some of us prefer to handwrite a list while others use apps (like “Notes”) on their smartphones. […]
Customer Satisfaction Can Rise if Sales Teams Dress, Act Alike
When you walk into Target, all sales associates are wearing a red shirt and khaki pants, at Best Buy they are wearing blue shirts and khaki pants and Macy’s sales associates wear predominantly black clothing. […]
Can a Show’s Cliffhanger Affect Food and Finance Choices?
Imagine contemplating what snack to eat while watching a show that happens to end on a cliffhanger. Your curiosity is piqued and you need to know what will happen on the next episode as you […]
What Makes a Super Bowl Ad Successful?
Super Bowl LI—the only time of year that 100 million Americans are actually looking forward to watching commercials—is almost upon us. Companies are spending as much as $5 million to purchase seconds of airtime while […]
Email Ad Campaigns May be Effective but Companies Shouldn’t Phase out Catalogues Just Yet
Consumers may spend most of their day on handheld devices with emails available at their fingertips but researchers say companies shouldn’t forget about those snail mail catalogues just yet. Eleanor McDonnell Feit, PhD, an assistant […]
Drexel Study: Touching Sandpaper Can Boost Charitable Donations
Organizations are constantly coming up with flashy fundraising campaigns to solicit donations, but a new study by a Drexel University marketing professor shows simply touching sandpaper could trigger empathy and motivate people to donate to […]
Why Clothing Advertisements Should Feature Average-Sized Models
Using average-sized models in clothing advertisements could create a “win-win” situation for both clothing manufacturers and women’s health, according to research by a Drexel PhD candidate. Hoori Rafieian, a doctoral student in the LeBow College […]
What’s Next for Saks Fifth Avenue After Deal with Lord & Taylor Parent?
The elite retail store Saks Fifth Avenue surprised consumers last week when it announced it would be sold for $2.4 billion to the Toronto-based Hudson’s Bay, the parent company of Lord & Taylor. What will […]