The elite retail store Saks Fifth Avenue surprised consumers last week when it announced it would be sold for $2.4 billion to the Toronto-based Hudson’s Bay, the parent company of Lord & Taylor. What will […]
Tag: consumer behavior
Will JC Penney’s Apology Woo Customers Back?
Recognizing the mistakes it made in an attempt to reinvent itself, JC Penney is now trying to woo customers back with a television and social media campaign apologizing to customers and inviting them back. But […]
Study Reveals Men Are Seduced by Red Price Tags
When walking into a department store on a sale day, the abundance of red sale and clearance signs can make it challenging to resist buying fashion favorites, household items or other must-haves. But who is […]