Businesses of any size can benefit from the use of social media. Experts at Drexel University’s Close School of Entrepreneurship put together a list of how to successfully use social media networks to enhance any […]
Category: Business & Law
Eight Tips for Successful Email Marketing
First impressions are key, especially when it comes to email marketing so the experts in Drexel University’s Close School of Entrepreneurship put together a list of tips every successful marketer should know. The tips were […]
Email Ad Campaigns May be Effective but Companies Shouldn’t Phase out Catalogues Just Yet
Consumers may spend most of their day on handheld devices with emails available at their fingertips but researchers say companies shouldn’t forget about those snail mail catalogues just yet. Eleanor McDonnell Feit, PhD, an assistant […]
Brexit: What’s Next for the EU and the World Economy
Drexel University’s Marco Airaudo, PhD, an associate professor of economics in the LeBow College of Business, shared his thoughts on the United Kingdom’s recent vote to exit the European Union. Did you expect the vote […]
Corporate Political Activism: Why Corporations are Taking Political Stands More than Ever
By Daniel Korschun Traditional wisdom holds that corporations should avoid making political statements at any cost. Companies cannot afford to alienate their customers; or so the logic goes. But something is changing in the corporate […]
The Wage Gap, Women & Negotiation: A Q&A with Drexel’s Lynn Yeakel and Roberta Liebenberg
Women of all ages, particularly young graduates feel an inherent hesitation to negotiate during conversations specific to a position and salary. In fact, a recent study on job negotiations of graduating professional students, found that […]
Q+A: Restricting Abortions in Pennsylvania
HB 1948, a bill that would restrict abortions in Pennsylvania, is in limbo today as it awaits a final vote in the state House of Representatives. The bill would ban most abortions after 20 weeks […]
Drexel Study: Touching Sandpaper Can Boost Charitable Donations
Organizations are constantly coming up with flashy fundraising campaigns to solicit donations, but a new study by a Drexel University marketing professor shows simply touching sandpaper could trigger empathy and motivate people to donate to […]
Q+A: What Does Justice Scalia’s Death Mean for the Supreme Court?
Supreme Court Justice Antonin Scalia passed away suddenly at the age of 79 last weekend, shifting the dynamic of the nation’s highest court and igniting a heated debate over his successor. Appointed to the Court […]
Q+A: “Making a Murderer” and the Flaws in our Criminal Justice System
If you haven’t binge-watched “Making a Murderer” yet (and if you haven’t by now, you really have no excuse), beware of spoilers ahead. From conspiracy theories to petitions to the White House, the Netflix true-crime […]