A/B testing has become the standard for determining which of two versions of a marketing communication resonates with consumers. Websites, display ads, social media, email and direct marketing all use A/B testing to determine which […]
How Does a Rainforest Catch Fire? Drexel Scientists Break Down Brazil’s Fires
Characterized by high levels of rainfall – it seems peculiar that a massive fire could take root in a rainforest region. That is why understanding exactly how and why Brazil’s Amazonian rainforest was set ablaze […]
Q+A: When the NCAA Oversteps
Sports Management professor, Ellen J. Staurowsky, EdD, who has researched exploitation of college athletes and their rights, spoke with the Drexel News Blog to offer insight about the NCAA’s initial announcement, their reaction to critical feedback and its impact on men’s basketball.
Quick Take: Why is Legionnaire’s Disease Making a Comeback?
Legionnaire’s disease, a waterborne bacterial infection that got its name after an outbreak at a large American Legion gathering in Philadelphia just over 40 years ago, had been near elimination across much of the world […]
Media Watch: Can Companies Bounce Back from a Boycott?
Equinox and SoulCycle are the latest targets of celebrity and activist fueled boycotts, according to a recent Marketwatch story. Many consumers and celebrities are encouraging boycotting the luxury fitness brands after the majority owner of […]
Q+A: How Can We Change the Face of Technology?
Access to technology has undeniably improved over the last decade, but that has not resulted in greater diversity among the leadership and workforce of the tech industry. Silicon Valley is notoriously dominated by white, male […]
PICTURE THIS: The Standouts From Drexel’s Annual Fashion Show
Drexel senior and graduate fashion design students displayed their use of 3-D design, handcrafted macramé, silk embellishments and some sustainably sourced materials at Urban Outfitters corporate headquarters in the Navy Yard on June 1. Twenty-six […]
At the Border: Q&A with Ana Martinez-Donate, Public Health Researcher
The world is changing. More than 70 million people – 2.3 million more than in 2017 – are currently displaced as a result of conflict, violence, and other factors, according to a United Nations report […]
Equal Opportunity for Women in Medicine is Just what Drexel Doctors Ordered
Statistics look encouraging at the start of a career in medicine. Roughly equal numbers of men and women graduate medical school; Drexel University College of Medicine graduated an equal number of men and women in […]
Q+A: What does the SUPREME COURT’S Ruling on GERRYMANDERING Mean For Voters?
The process of gerrymandering voting districts — drawing them in a way that ensures the party in power entrenches its political influence in state legislatures and Congress — has been around since the nation’s founding. […]
