Anyone who has ever had surgery knows that the most important question for a patient, after the reassurance of a successful inpatient procedure, is how long it will take before returning home. While the performance […]
Tag: LeBow College of Business
Marketing and Political Polarization: What Does It Mean for Consumers?
As the nation’s political divide continues to widen, companies that have traditionally confined themselves to neutral positions are becoming increasingly outspoken. In many cases these companies are taking political stands for or against elected officials […]
How COVID-19 Disrupted Supply Chains
From its onset, the coronavirus pandemic caused major disruptions to supply chains that led to nationwide shortages for many essential products. Consumers witnessed empty shelves when shopping for items like toilet paper, paper towels and […]
Q+A: Will They or Won’t They Play Ball in 2020?
Joel Maxcy, PhD, of LeBow College of Business, explains the struggle for MLB and its players union to agree on conditions of playing the 2020 season.
Q+A: College Athletes Are Closer to Getting Paid
Ellen Staurowsky, EdD, of LeBow College of Business, explains how the NCAA Board of Governors’ latest ruling on name, image and likeness will impact college athletes.
Employees Act Unethically When They Think It Benefits Employers
Have you ever had a conversation with a potential vendor or consultant about a specific service need or product specification? The salesperson ensures you that they have the precise experience and know-how to meet your […]
Q+A: Take NCAA’s Surprise Rule Change Announcement with a Grain of Salt
Last month, the NCAA unexpectedly announced a proposal to change the longstanding first-time transfer rule to allow all Division I athletes to immediately play at the new school if they meet established criteria. The announcement […]
Consumers Beware: Incidental Curiosity Can Lead to Unhealthy Eating
From movie trailers and show cliffhangers to sporting events and ads, consumers are constantly bombarded with stimuli that trigger their curiosity. The Super Bowl was no exception to that, but what most don’t know is […]
Did You See the Oregon Upset? Probably Not.
Karen Weaver, EdD, an associate clinical professor in the Sport Management program of the LeBow College of Business, talks about the economics behind college basketball broadcast decisions.
Spending Too Much Time on A/B Testing Can Hinder Company Profits
A/B testing has become the standard for determining which of two versions of a marketing communication resonates with consumers. Websites, display ads, social media, email and direct marketing all use A/B testing to determine which […]