A/B testing has become the standard for determining which of two versions of a marketing communication resonates with consumers. Websites, display ads, social media, email and direct marketing all use A/B testing to determine which […]
Tag: Eleanor Feit
Q&A: ‘Tis the Season for Shopping, But Which Ads Are Most Effective?
The holidays are almost here, leaving consumers with only a week to find the perfect gift for each person on their list. Finding a parking spot at a mall can be a daunting task, and […]
Email Ad Campaigns May be Effective but Companies Shouldn’t Phase out Catalogues Just Yet
Consumers may spend most of their day on handheld devices with emails available at their fingertips but researchers say companies shouldn’t forget about those snail mail catalogues just yet. Eleanor McDonnell Feit, PhD, an assistant […]
What Do Cyber Attacks Against Major Companies Mean for Consumers?
JP Morgan Chase & Co. confirmed last week that hackers managed to access personal data for more than 83 million customers, including 76 million households and seven million small-business online accounts. As The New York […]