As the nation’s political divide continues to widen, companies that have traditionally confined themselves to neutral positions are becoming increasingly outspoken. In many cases these companies are taking political stands for or against elected officials […]
Tag: Daniel Korschun
Media Watch: Can Companies Bounce Back from a Boycott?
Equinox and SoulCycle are the latest targets of celebrity and activist fueled boycotts, according to a recent Marketwatch story. Many consumers and celebrities are encouraging boycotting the luxury fitness brands after the majority owner of […]
Quick Take: Did Nike Do it Right with New Ad Campaign?
Nike aired its “Just Do It” ad, narrated by Colin Kaepernick, during Thursday night’s NFL season opener between the Atlanta Falcons and the Philadelphia Eagles, but the ad has ignited heated conversations since the company revealed […]
Media Watch: In the Social-Media Age, Are Ad Boycotts Effective?
With all the social media channels available to us, campaigns by angered consumers calling for companies to stop advertising on websites that provide content they deem controversial or that they disagree with — ad boycotts […]
When Applying for Jobs, Millennials Care About Company Politics
From immigration, to gun control, to the environment, companies are increasingly taking positions on political issues. While recent studies by experts, including Drexel University’s Daniel Korschun, PhD, an associate professor in the LeBow College of […]
Media Watch: Consumers Use Purchasing Power to Influence Policy
Companies have been taking positions on social and political issues for a number of years, but within the last year — with major policy changes being addressed in Washington — companies are more frequently getting […]
Poor Global Reputation Could Put U.S. Exports at Risk
The results of a recent Pew Research Center survey on the reputation of President Donald Trump and the United States in 37 countries revealed that favorable global attitudes toward America have declined. In light of […]
Media Watch: Tech CEOs Outspoken in Today’s Political Divide
Amazon CEO Jeff Bezos was the latest CEO to come out against President Donald Trump’s executive order banning immigrants and refugees from seven predominantly Muslim countries from entering the United States. Bezos joins a number […]
Wells Fargo Scandal: Can the Bank Regain Customer Trust?
Wells Fargo has made headlines recently, but for all the wrong reasons. Bank employees opened 2 million bank and credit card accounts — starting in 2011 — in customers’ names, without their knowledge. The goal […]
Corporate Political Activism: Why Corporations are Taking Political Stands More than Ever
By Daniel Korschun Traditional wisdom holds that corporations should avoid making political statements at any cost. Companies cannot afford to alienate their customers; or so the logic goes. But something is changing in the corporate […]