Nike aired its “Just Do It” ad, narrated by Colin Kaepernick, during Thursday night’s NFL season opener between the Atlanta Falcons and the Philadelphia Eagles, but the ad has ignited heated conversations since the company revealed […]
Tag: corporate reputation
Media Watch: In the Social-Media Age, Are Ad Boycotts Effective?
With all the social media channels available to us, campaigns by angered consumers calling for companies to stop advertising on websites that provide content they deem controversial or that they disagree with — ad boycotts […]
Media Watch: Consumers Use Purchasing Power to Influence Policy
Companies have been taking positions on social and political issues for a number of years, but within the last year — with major policy changes being addressed in Washington — companies are more frequently getting […]
Poor Global Reputation Could Put U.S. Exports at Risk
The results of a recent Pew Research Center survey on the reputation of President Donald Trump and the United States in 37 countries revealed that favorable global attitudes toward America have declined. In light of […]
Media Watch: Tech CEOs Outspoken in Today’s Political Divide
Amazon CEO Jeff Bezos was the latest CEO to come out against President Donald Trump’s executive order banning immigrants and refugees from seven predominantly Muslim countries from entering the United States. Bezos joins a number […]