By dropping some synthetic ingredients in its signature chicken soup, Campbell’s has become the latest food company to strive for a more “natural” product. The soup-maker follows in the footsteps of companies like Kraft — […]
Tag: business
Why Clothing Advertisements Should Feature Average-Sized Models
Using average-sized models in clothing advertisements could create a “win-win” situation for both clothing manufacturers and women’s health, according to research by a Drexel PhD candidate. Hoori Rafieian, a doctoral student in the LeBow College […]
Drexel Snapshot: Saxbys and Drexel Celebrate the Opening of Student-Run Café
While many students find jobs as baristas during college, Drexel University students—through a new partnership with Saxbys—will have the opportunity to manage a student-run Saxbys Coffee shop. On April 13, Saxbys Chief Executive Officer and […]
Something New for Italian Bridal Fashion
Buying a wedding dress in one of the fashion capitals of the world isn’t as expensive or difficult as you’d think, all because of one Drexel University student’s visionary bridal fashion company. Weilei Yu, a […]
Improving Hospitality Services for the Disabled, One Project at a Time
As a former leader in the hospitality industry, Alex Cohen, a second-year marketing PhD candidate in the LeBow College of Business, knows that Philadelphia is a popular tourist destination. Almost every entertainment possibility is covered: […]
We Are All Entrepreneurs: It’s A Mindset, Not A Business Model
By Donna De Carolis My bet is that if you ask anyone on the street to describe the term “entrepreneur,” they will tell you that it is someone who starts a business. If you ask […]
Health Care Reform: Can it Work From a Business Perspective?
The Affordable Care Act, more widely known as Obamacare, has sparked heated debates across the country and was the focal point of the first government shutdown in almost two decades. Drexel professor Dr. Michael […]
Fables in the Boardroom: Seven Tales for Strategic Success
Strategic initiatives fail far more often than they succeed despite the massive amount of resources organizations devote to the development and execution of these strategies, according to Vadake (V.K.) Narayanan, professor and director of the […]
Drexel Business Professors Comment on Potential Next Fed Chair
As the current Federal Reserve Chairman Ben S. Bernanke prepares to step down in Jan. 2014 and the media buzz over who will succeed him grows louder, three finance professors from Drexel University’s LeBow College […]
Math at the Mall: Do It For Better Deals
If you consider yourself an avid shopper, you are definitely aware of the sales and deals around you, but how many times have you done the math to be absolutely certain you are getting the […]
