The COVID-19 outbreak, lockdowns and socials distancing measures have had an unprecedented impact on the economy and have forced many business, including startups, to restructure their models and move to a more robust online structure. […]
Category: Business & Law
Q+A: College Athletes Are Closer to Getting Paid
Ellen Staurowsky, EdD, of LeBow College of Business, explains how the NCAA Board of Governors’ latest ruling on name, image and likeness will impact college athletes.
Employees Act Unethically When They Think It Benefits Employers
Have you ever had a conversation with a potential vendor or consultant about a specific service need or product specification? The salesperson ensures you that they have the precise experience and know-how to meet your […]
EXPERT TELL: Taking a Case to the PA Supreme Court and Winning
David S. Cohen, JD, a professor in the Kline School of Law, along with an attorney from the Women’s Law Project, represented a Pennsylvania woman who had tested positive for marijuana and suboxone (prescription medicine […]
Q+A: Take NCAA’s Surprise Rule Change Announcement with a Grain of Salt
Last month, the NCAA unexpectedly announced a proposal to change the longstanding first-time transfer rule to allow all Division I athletes to immediately play at the new school if they meet established criteria. The announcement […]
Consumers Beware: Incidental Curiosity Can Lead to Unhealthy Eating
From movie trailers and show cliffhangers to sporting events and ads, consumers are constantly bombarded with stimuli that trigger their curiosity. The Super Bowl was no exception to that, but what most don’t know is […]
Did You See the Oregon Upset? Probably Not.
Karen Weaver, EdD, an associate clinical professor in the Sport Management program of the LeBow College of Business, talks about the economics behind college basketball broadcast decisions.
The Big Thing for Entrepreneurs: Food
Food entrepreneurs are disrupting the industry with startup businesses that vary in flavor and appeal. From cakes, cookies and tea to fresh meals ready to be cooked and delivered to your doorstep, to food trucks […]
Exposing the Networks of Climate Action Opposition, It’s Not Just Oil…
It comes as no surprise that coal companies, railroads and electrical utilities are the most numerous and influential members of the Climate Change Countermovement (CCCM). What’s less clear, is exactly who plays a role in […]
Spending Too Much Time on A/B Testing Can Hinder Company Profits
A/B testing has become the standard for determining which of two versions of a marketing communication resonates with consumers. Websites, display ads, social media, email and direct marketing all use A/B testing to determine which […]