Last month, the NCAA unexpectedly announced a proposal to change the longstanding first-time transfer rule to allow all Division I athletes to immediately play at the new school if they meet established criteria. The announcement […]
Category: Business & Law
Consumers Beware: Incidental Curiosity Can Lead to Unhealthy Eating
From movie trailers and show cliffhangers to sporting events and ads, consumers are constantly bombarded with stimuli that trigger their curiosity. The Super Bowl was no exception to that, but what most don’t know is […]
Did You See the Oregon Upset? Probably Not.
Karen Weaver, EdD, an associate clinical professor in the Sport Management program of the LeBow College of Business, talks about the economics behind college basketball broadcast decisions.
The Big Thing for Entrepreneurs: Food
Food entrepreneurs are disrupting the industry with startup businesses that vary in flavor and appeal. From cakes, cookies and tea to fresh meals ready to be cooked and delivered to your doorstep, to food trucks […]
Exposing the Networks of Climate Action Opposition, It’s Not Just Oil…
It comes as no surprise that coal companies, railroads and electrical utilities are the most numerous and influential members of the Climate Change Countermovement (CCCM). What’s less clear, is exactly who plays a role in […]
Spending Too Much Time on A/B Testing Can Hinder Company Profits
A/B testing has become the standard for determining which of two versions of a marketing communication resonates with consumers. Websites, display ads, social media, email and direct marketing all use A/B testing to determine which […]
Q+A: When the NCAA Oversteps
Sports Management professor, Ellen J. Staurowsky, EdD, who has researched exploitation of college athletes and their rights, spoke with the Drexel News Blog to offer insight about the NCAA’s initial announcement, their reaction to critical feedback and its impact on men’s basketball.
Media Watch: Can Companies Bounce Back from a Boycott?
Equinox and SoulCycle are the latest targets of celebrity and activist fueled boycotts, according to a recent Marketwatch story. Many consumers and celebrities are encouraging boycotting the luxury fitness brands after the majority owner of […]
Q+A: What does the SUPREME COURT’S Ruling on GERRYMANDERING Mean For Voters?
The process of gerrymandering voting districts — drawing them in a way that ensures the party in power entrenches its political influence in state legislatures and Congress — has been around since the nation’s founding. […]
Digital Shopping Lists Can Lead to Impulse Buying
A shopping list goes a long way in helping us remember what we need when going grocery shopping. Some of us prefer to handwrite a list while others use apps (like “Notes”) on their smartphones. […]