Boryana Dimitrova, PhD, an associate clinical professor of marketing in Drexel University’s LeBow College of Business, spoke about how businesses can use AI in their Super Bowl ads to stand out, while maintaining brand trust.
Category: Business & Law
Q+A: A Drexel Economist’s Outlook on the 2026 U.S. Economy
André Kurmann, PhD, professor of Economics in Drexel University’s LeBow College of Business, spoke with The Drexel News Blog about what people can expect from the U.S. economy this year and what economic issues he’s keeping an eye on.
Q+A: When Interactions with AI cause harm, who is responsible?
Artificial Intelligence has become a regular part of our daily life, with millions of people using the technology for everything from preparing grocery lists to seeking medical advice or therapy. It is something that people […]
Q+A: Is ‘Bot Friday’ Just Around the Corner? – How will AI Change Holiday Shopping This Year?
LeBow College of Business marketing professor YanLiu Huang, PhD, shares her insights on how artificial intelligence will affect holiday shopping this season.
Q+A: Transition Pathways Celebrates PA’s Department of Labor & Industry InVEST Program Milestone
Jessica Sances, assistant director of Program Development and Evaluation in Transition Pathways, shared with the Drexel News Blog why the InVEST initiative is important for Pennsylvanians with disabilities.
Q+A: How is New Lending Technology Changing the Financial Sector?
To better understand how FinTech has impacted the business loan market, Konstantinos Serfes, PhD, a professor of economics in the LeBow College of Business, developed a theoretical model to compare FinTech with traditional bank lending practices.
Q+A: What Does #CancelKelloggs Tell Us About Corporate Social Responsibility?
Boryana Dimitrova, PhD, a marketing professor in Drexel’s LeBow College of Business, recently spoke with the Drexel News Blog to help explain how genuine CSG efforts are, the bottom-line effects of consumers pushing for greater corporate social responsibility and whether or not publicizing CSG activities is an effective marketing strategy.
Q+A: What is a Global Bank “Buyback Bonanza”?
As an expert on financial institutions, corporate finance and capital markets, Gregory Nini, PhD, a professor of Finance in the LeBow College of Business, explained what buybacks are, how they work, and other options for excess profits.
Q+A: What’s in a Brand Name?
Drexel professor Yanliu Huang, PhD shares insight into Campbell’s dropping “Soup” from name in brand refresh.
Q+A: Why is the NWSL’s New CBA a Big Deal?
Joel Maxcy, PhD, a professor in Drexel University’s LeBow College of Business and sports economist, explains the NWSL’s new CBA how it will impact players, owners and fans.