First impressions are key, especially when it comes to email marketing so the experts in Drexel University’s Close School of Entrepreneurship put together a list of tips every successful marketer should know. The tips were […]
Month: July 2016
Q+A: Pokémon Go Introduces The General Public to Augmented Reality Gaming
Niantic, Inc., a San Francisco-based software development company, made waves in the world of mobile gaming July 8 when it released a mobile augmented reality game that is the latest edition of the wildly successful […]
Q+A: How Can You Stay Healthy in the Heat?
As Philadelphia heads into another day of high temperatures, the National Weather Service has declared an “excessive heat warning” in the region until 6 p.m. tonight. Health experts warn that extreme heat is more than […]
Pat Summitt’s Legacy and the Work that Remains
By Ellen Staurowsky, Ed.D. Last week, famed college basketball coach Pat Head Summitt passed away. The celebration of her life and mourning of her loss offers an opportunity to reflect on what her career represented […]
Pasta Doesn’t Increase Body Fat? 3 Tips for Adding it to Your Meal
In recent years, many have tried to significantly cut back on — or completely eliminate — pasta from their diets. The thought was that macaroni, penne, linguine and their other carbohydrate brothers and sisters results […]
Drexel’s Robert J. Brulle Receives Highest Honor in American Environmental Sociology
Robert Brulle, PhD, a professor of sociology and environmental science in Drexel University’s College of Arts and Sciences, is the 2016 recipient of the Frederick Buttel Distinguished Contribution Award. Brulle received the highest honor […]
Email Ad Campaigns May be Effective but Companies Shouldn’t Phase out Catalogues Just Yet
Consumers may spend most of their day on handheld devices with emails available at their fingertips but researchers say companies shouldn’t forget about those snail mail catalogues just yet. Eleanor McDonnell Feit, PhD, an assistant […]