Drexel professor Yanliu Huang, PhD shares insight into Campbell’s dropping “Soup” from name in brand refresh.
Tag: Yanliu Huang
Q+A: Are Customers Thankful for Theft Prevention Measures?
Yanliu Huang, PhD, an associate professor of Marketing in Drexel University’s LeBow College of Business, insight into why stores lock up merchandise, how it impacts customers and employees, and other potential theft prevent and reduction practices.
Digital Shopping Lists Can Lead to Impulse Buying
A shopping list goes a long way in helping us remember what we need when going grocery shopping. Some of us prefer to handwrite a list while others use apps (like “Notes”) on their smartphones. […]
Can a Show’s Cliffhanger Affect Food and Finance Choices?
Imagine contemplating what snack to eat while watching a show that happens to end on a cliffhanger. Your curiosity is piqued and you need to know what will happen on the next episode as you […]