To cash in on consumers’ willingness to pay higher prices for green products, several companies are promoting conventional products as green by highlighting a few green attributes. Researchers at Drexel University looked at how consumers […]
Tag: Rajneesh Suri
What Makes a Super Bowl Ad Successful?
Super Bowl LI—the only time of year that 100 million Americans are actually looking forward to watching commercials—is almost upon us. Companies are spending as much as $5 million to purchase seconds of airtime while […]
The 2015 Holiday Shopping Season Is Here, Now What?
With multiple Thanksgiving sales events adding an extra week to this year’s holiday shopping season, it’s likely we will see an increase in sales over previous years, according to Drexel University’s Rajneesh Suri, PhD, a […]
Shoppers Beware: Black Friday Pressures May Lead to Overspending
Black Friday shopping mania is almost here and will begin a bit earlier this year as many retailers are announcing their best deals will now be available on Thanksgiving Day. The National Retail Federation projects […]
What’s Next for Saks Fifth Avenue After Deal with Lord & Taylor Parent?
The elite retail store Saks Fifth Avenue surprised consumers last week when it announced it would be sold for $2.4 billion to the Toronto-based Hudson’s Bay, the parent company of Lord & Taylor. What will […]
Math at the Mall: Do It For Better Deals
If you consider yourself an avid shopper, you are definitely aware of the sales and deals around you, but how many times have you done the math to be absolutely certain you are getting the […]
Study Reveals Men Are Seduced by Red Price Tags
When walking into a department store on a sale day, the abundance of red sale and clearance signs can make it challenging to resist buying fashion favorites, household items or other must-haves. But who is […]