To cash in on consumers’ willingness to pay higher prices for green products, several companies are promoting conventional products as green by highlighting a few green attributes. Researchers at Drexel University looked at how consumers […]
Tag: pricing
Shoppers Beware: Black Friday Pressures May Lead to Overspending
Black Friday shopping mania is almost here and will begin a bit earlier this year as many retailers are announcing their best deals will now be available on Thanksgiving Day. The National Retail Federation projects […]