Lawrence Duke, EdD, a clinical professor in Drexel University’s LeBow College of Business, spoke about how external forces have shaped the trajectory of QVC’s outlook and how the company can find success again.
Tag: marketing strategy
Q+A: What Separates AI Winners from AI Gimmicks on Super Bowl Sunday
Boryana Dimitrova, PhD, an associate clinical professor of marketing in Drexel University’s LeBow College of Business, spoke about how businesses can use AI in their Super Bowl ads to stand out, while maintaining brand trust.
Q+A: Should the Online Ad Industry Be Worried About Google Eliminating Cookies?
Elea Feit, PhD, an associate dean for Research and associate professor of Marketing in the LeBow College of Business, believes digital advertising can still be effective without cookies and shared her insight into digital advertising through Google’s transition away from cookies.
Q+A: To Invest or Not to Invest in Super Bowl Ads
LeBow College of Business Associate Clinical Professor Boryana Dimitrova, PhD, shared insight with the Drexel News Blog on Super Bowl marketing trends.
How to Successfully Use Social Media for Business
Businesses of any size can benefit from the use of social media. Experts at Drexel University’s Close School of Entrepreneurship put together a list of how to successfully use social media networks to enhance any […]