When you walk into Target, all sales associates are wearing a red shirt and khaki pants, at Best Buy they are wearing blue shirts and khaki pants and Macy’s sales associates wear predominantly black clothing. […]
Tag: marketing research
Research Finds People Willing to Pay More for Real Green Products
To cash in on consumers’ willingness to pay higher prices for green products, several companies are promoting conventional products as green by highlighting a few green attributes. Researchers at Drexel University looked at how consumers […]
Why Clothing Advertisements Should Feature Average-Sized Models
Using average-sized models in clothing advertisements could create a “win-win” situation for both clothing manufacturers and women’s health, according to research by a Drexel PhD candidate. Hoori Rafieian, a doctoral student in the LeBow College […]