When you walk into Target, all sales associates are wearing a red shirt and khaki pants, at Best Buy they are wearing blue shirts and khaki pants and Macy’s sales associates wear predominantly black clothing. […]

When you walk into Target, all sales associates are wearing a red shirt and khaki pants, at Best Buy they are wearing blue shirts and khaki pants and Macy’s sales associates wear predominantly black clothing. […]
To cash in on consumers’ willingness to pay higher prices for green products, several companies are promoting conventional products as green by highlighting a few green attributes. Researchers at Drexel University looked at how consumers […]
Using average-sized models in clothing advertisements could create a “win-win” situation for both clothing manufacturers and women’s health, according to research by a Drexel PhD candidate. Hoori Rafieian, a doctoral student in the LeBow College […]