Drexel professor Yanliu Huang, PhD shares insight into Campbell’s dropping “Soup” from name in brand refresh.
Tag: marketing research
Q+A: Should the Online Ad Industry Be Worried About Google Eliminating Cookies?
Elea Feit, PhD, an associate dean for Research and associate professor of Marketing in the LeBow College of Business, believes digital advertising can still be effective without cookies and shared her insight into digital advertising through Google’s transition away from cookies.
Q+A: Are Customers Thankful for Theft Prevention Measures?
Yanliu Huang, PhD, an associate professor of Marketing in Drexel University’s LeBow College of Business, insight into why stores lock up merchandise, how it impacts customers and employees, and other potential theft prevent and reduction practices.
Holiday Sales and Limited Time Promotions Face New Inflation Hurdles
LeBow research shows time scarcity promotions may not be as effective online, despite this year’s holiday sale season extending beyond the typical Black Friday and Cyber Monday time window.
Customer Satisfaction Can Rise if Sales Teams Dress, Act Alike
When you walk into Target, all sales associates are wearing a red shirt and khaki pants, at Best Buy they are wearing blue shirts and khaki pants and Macy’s sales associates wear predominantly black clothing. […]
Research Finds People Willing to Pay More for Real Green Products
To cash in on consumers’ willingness to pay higher prices for green products, several companies are promoting conventional products as green by highlighting a few green attributes. Researchers at Drexel University looked at how consumers […]
Why Clothing Advertisements Should Feature Average-Sized Models
Using average-sized models in clothing advertisements could create a “win-win” situation for both clothing manufacturers and women’s health, according to research by a Drexel PhD candidate. Hoori Rafieian, a doctoral student in the LeBow College […]