Nike aired its “Just Do It” ad, narrated by Colin Kaepernick, during Thursday night’s NFL season opener between the Atlanta Falcons and the Philadelphia Eagles, but the ad has ignited heated conversations since the company revealed […]
Tag: LeBow College of Business
Hidden Baggage: Looming FAA Regulations Will Increase Airfare for Consumers
The U.S. Senate is expected to vote on a new FAA reauthorization bill before the end of September that will allow airlines to revert to marketing ticket taxes separately from the total airfare per […]
Corporate Boards Must Evolve to Stay Relevant
Written by Raj Gupta, former chairman and CEO of Rohm & Haas and currently chairman of both transportation technology company Aptiv and specialty materials company Avantor, this opinion piece was published in the Philadelphia Inquirer […]
Media Watch: In the Social-Media Age, Are Ad Boycotts Effective?
With all the social media channels available to us, campaigns by angered consumers calling for companies to stop advertising on websites that provide content they deem controversial or that they disagree with — ad boycotts […]
Student-Created App Takes Hassle Out of Ordering at Food Trucks
If technology has made our lives easier, why can’t it make ordering at food trucks more convenient? Drexel University LeBow College of Business students Nick Nanakos and Cam Hansen kept this in mind when they […]
When Applying for Jobs, Millennials Care About Company Politics
From immigration, to gun control, to the environment, companies are increasingly taking positions on political issues. While recent studies by experts, including Drexel University’s Daniel Korschun, PhD, an associate professor in the LeBow College of […]
Spillover Effect: Lawsuits Affect Joint Venture Partners Too
It comes as no surprise that a firm facing a class-action lawsuit experiences reputational and financial consequences. But what happens to companies that do business with those companies? A new study led by Drexel University’s […]
Can the Amazon, Berkshire Hathaway And JPMorgan Chase Health Initiative Work?
Amazon, Berkshire Hathaway and JPMorgan Chase have announced a plan to establish a separate company that will focus on offering health care to their employees “free from profit-making incentives and constraints.” This has left many […]
Sex, Lies and Indiscretions by Executives Can Cost Their Firms Millions
After the revelations of sexual misconduct allegations involving film producer Harvey Weinstein, the widespread #MeToo sexual abuse awareness movement has brought to light many more allegations of sexual assault and harassment in the workplace. When […]
Q&A: ‘Tis the Season for Shopping, But Which Ads Are Most Effective?
The holidays are almost here, leaving consumers with only a week to find the perfect gift for each person on their list. Finding a parking spot at a mall can be a daunting task, and […]