Nike aired its “Just Do It” ad, narrated by Colin Kaepernick, during Thursday night’s NFL season opener between the Atlanta Falcons and the Philadelphia Eagles, but the ad has ignited heated conversations since the company revealed […]
Tag: corporate reputation management
When Applying for Jobs, Millennials Care About Company Politics
From immigration, to gun control, to the environment, companies are increasingly taking positions on political issues. While recent studies by experts, including Drexel University’s Daniel Korschun, PhD, an associate professor in the LeBow College of […]
Media Watch: Consumers Use Purchasing Power to Influence Policy
Companies have been taking positions on social and political issues for a number of years, but within the last year — with major policy changes being addressed in Washington — companies are more frequently getting […]
Wells Fargo Scandal: Can the Bank Regain Customer Trust?
Wells Fargo has made headlines recently, but for all the wrong reasons. Bank employees opened 2 million bank and credit card accounts — starting in 2011 — in customers’ names, without their knowledge. The goal […]
Who owns Market Basket, really?
By Daniel Korschun Millions of New Englanders still cannot buy their groceries this week, at least not at their favorite supermarket. Market Basket, the no-frills low-price grocer, has been hamstrung by a protest that has […]
What Makes Market Basket Employees Irreplaceable
By Daniel Korschun The battle at Market Basket continues to draw international attention. The dispute pits 25,000 supermarket employees against much of the Board of Directors and its newly appointed co-CEO’s. The employees want their […]
How the Market Basket Protests are Unprecedented
By Daniel Korschun Unprecedented. That is how the protests at Market Basket have been described by the media and other scholars. Thousands of employees have been picketing stores, slowing deliveries and participating rallies that have […]