As the nation’s political divide continues to widen, companies that have traditionally confined themselves to neutral positions are becoming increasingly outspoken. In many cases these companies are taking political stands for or against elected officials […]
Tag: corporate political activism
Media Watch: Can Companies Bounce Back from a Boycott?
Equinox and SoulCycle are the latest targets of celebrity and activist fueled boycotts, according to a recent Marketwatch story. Many consumers and celebrities are encouraging boycotting the luxury fitness brands after the majority owner of […]
Quick Take: Did Nike Do it Right with New Ad Campaign?
Nike aired its “Just Do It” ad, narrated by Colin Kaepernick, during Thursday night’s NFL season opener between the Atlanta Falcons and the Philadelphia Eagles, but the ad has ignited heated conversations since the company revealed […]
Media Watch: In the Social-Media Age, Are Ad Boycotts Effective?
With all the social media channels available to us, campaigns by angered consumers calling for companies to stop advertising on websites that provide content they deem controversial or that they disagree with — ad boycotts […]
When Applying for Jobs, Millennials Care About Company Politics
From immigration, to gun control, to the environment, companies are increasingly taking positions on political issues. While recent studies by experts, including Drexel University’s Daniel Korschun, PhD, an associate professor in the LeBow College of […]