Boryana Dimitrova, PhD, an associate clinical professor of marketing in Drexel University’s LeBow College of Business, spoke about how businesses can use AI in their Super Bowl ads to stand out, while maintaining brand trust.
Tag: Boryana Dimitrova
Q+A: What Does #CancelKelloggs Tell Us About Corporate Social Responsibility?
Boryana Dimitrova, PhD, a marketing professor in Drexel’s LeBow College of Business, recently spoke with the Drexel News Blog to help explain how genuine CSG efforts are, the bottom-line effects of consumers pushing for greater corporate social responsibility and whether or not publicizing CSG activities is an effective marketing strategy.
Poor Global Reputation Could Put U.S. Exports at Risk
The results of a recent Pew Research Center survey on the reputation of President Donald Trump and the United States in 37 countries revealed that favorable global attitudes toward America have declined. In light of […]