Boryana Dimitrova, PhD, an associate clinical professor of marketing in Drexel University’s LeBow College of Business, spoke about how businesses can use AI in their Super Bowl ads to stand out, while maintaining brand trust.
Tag: advertising
Q&A: ‘Tis the Season for Shopping, But Which Ads Are Most Effective?
The holidays are almost here, leaving consumers with only a week to find the perfect gift for each person on their list. Finding a parking spot at a mall can be a daunting task, and […]
Why Clothing Advertisements Should Feature Average-Sized Models
Using average-sized models in clothing advertisements could create a “win-win” situation for both clothing manufacturers and women’s health, according to research by a Drexel PhD candidate. Hoori Rafieian, a doctoral student in the LeBow College […]
Brand Building: Internet vs. TV Advertising
There are basically two types of advertising: branding (an attempt to influence what you think and feel about a company) and selling (trying to get you to buy a product). Establishing a strong brand association […]
Study Reveals Men Are Seduced by Red Price Tags
When walking into a department store on a sale day, the abundance of red sale and clearance signs can make it challenging to resist buying fashion favorites, household items or other must-haves. But who is […]