A/B testing has become the standard for determining which of two versions of a marketing communication resonates with consumers. Websites, display ads, social media, email and direct marketing all use A/B testing to determine which […]
Category: Business & Law
Q+A: When the NCAA Oversteps
Sports Management professor, Ellen J. Staurowsky, EdD, who has researched exploitation of college athletes and their rights, spoke with the Drexel News Blog to offer insight about the NCAA’s initial announcement, their reaction to critical feedback and its impact on men’s basketball.
Media Watch: Can Companies Bounce Back from a Boycott?
Equinox and SoulCycle are the latest targets of celebrity and activist fueled boycotts, according to a recent Marketwatch story. Many consumers and celebrities are encouraging boycotting the luxury fitness brands after the majority owner of […]
Q+A: What does the SUPREME COURT’S Ruling on GERRYMANDERING Mean For Voters?
The process of gerrymandering voting districts — drawing them in a way that ensures the party in power entrenches its political influence in state legislatures and Congress — has been around since the nation’s founding. […]
Digital Shopping Lists Can Lead to Impulse Buying
A shopping list goes a long way in helping us remember what we need when going grocery shopping. Some of us prefer to handwrite a list while others use apps (like “Notes”) on their smartphones. […]
Drexel Experts Consider the Green New Deal
Unrealistic. Not ambitious enough. Too little, too late. Worth a shot? Already the subject of a great deal of conjecture and debate, the Green New Deal, a broad set of policy goals addressing environmental justice […]
Q+A: #SheBelieves She Should Get Paid Fairly
On International Women’s Day the 28 members of the U.S. women’s soccer team filed a gender discrimination lawsuit against the United States Soccer Federation. The lawsuit comes three months before the team will defend its World Cup title in France.
Q+A: Zion Williamson’s Future
In the aftermath of Duke University basketball star Zion Williamson’s freak sneaker blowout and injury, including Tuesday’s night’s upset loss to Virginia Tech, many have speculated on the future of the talented rookie and the […]
It’s a Business Decision: What Should the Eagles Do About Nick Foles?
It has been decided. At Tuesday’s post-season press conference, Philadelphia Eagles Head Coach Doug Pederson said, “Carson [Wentz] is the quarterback going forward.” So, where does that leave backup quarterback Nick Foles? A player who […]
Customer Satisfaction Can Rise if Sales Teams Dress, Act Alike
When you walk into Target, all sales associates are wearing a red shirt and khaki pants, at Best Buy they are wearing blue shirts and khaki pants and Macy’s sales associates wear predominantly black clothing. […]