Drexel professor Yanliu Huang, PhD shares insight into Campbell’s dropping “Soup” from name in brand refresh.
Drexel professor Yanliu Huang, PhD shares insight into Campbell’s dropping “Soup” from name in brand refresh.
Joel Maxcy, PhD, a professor in Drexel University’s LeBow College of Business and sports economist, explains the NWSL’s new CBA how it will impact players, owners and fans.
Executive Director of the Wilbur C. Henderson Real Estate Institute, Carter Murdoch, PhD, shared his extensive expertise as a real estate agent and executive in real estate, and what the National Association of Realtors settlement agreement will mean for different segments of the industry – from the real estate agents to home buyers and sellers.
Elea Feit, PhD, an associate dean for Research and associate professor of Marketing in the LeBow College of Business, believes digital advertising can still be effective without cookies and shared her insight into digital advertising through Google’s transition away from cookies.
Sports economist and professor in Drexel University’s LeBow College of Business, Joel Maxcy, PhD shared his insight into the record-setting contract of the biggest name in baseball and the unique structure of MLB deferred salary contracts.
Yanliu Huang, PhD, an associate professor of Marketing in Drexel University’s LeBow College of Business, insight into why stores lock up merchandise, how it impacts customers and employees, and other potential theft prevent and reduction practices.
Marco Airaudo, PhD, professor of Economics in Drexel University’s LeBow College of Business, explains how current economic issues are connected and what consumers should do during this time of uncertainty.
Gregory Nini, PhD, an associate professor of Finance in the LeBow College of Business and expert on financial institutions, corporate finance and capital markets, explains why regional banks have been failing and the hope for stabilization.
el Maxcy, PhD, professor in the LeBow College of Business, helps break down the historic collective bargaining agreement for minor league baseball.
LeBow College of Business Associate Clinical Professor Boryana Dimitrova, PhD, shared insight with the Drexel News Blog on Super Bowl marketing trends.