The holidays are almost here, leaving consumers with only a week to find the perfect gift for each person on their list. Finding a parking spot at a mall can be a daunting task, and […]
Tag: online advertising
Brand Building: Internet vs. TV Advertising
There are basically two types of advertising: branding (an attempt to influence what you think and feel about a company) and selling (trying to get you to buy a product). Establishing a strong brand association […]