If you consider yourself an avid shopper, you are definitely aware of the sales and deals around you, but how many times have you done the math to be absolutely certain you are getting the […]
Stories from Drexel University's media relations team
How Mobile Coupons Make You Buy More: By Forcing You to Walk Through the Store
There is no better feeling for shoppers than walking out of a store feeling like they scored the best deals on their purchases and made out even better with the help of coupons. A recent […]
Will JC Penney’s Apology Woo Customers Back?
Recognizing the mistakes it made in an attempt to reinvent itself, JC Penney is now trying to woo customers back with a television and social media campaign apologizing to customers and inviting them back. But […]