The 2018 Winter Olympic Games will begin in less than 10 days and its athletes aren’t the only ones vying for the best scores. Ralph Lauren partnered with the United States Olympic Committee to become […]
Tag: branding
Top Branding Tips for Budding Entrepreneurs
Branding is often one of the biggest challenges when establishing a startup or launching a new product. Experts from Drexel University’s Close School of Entrepreneurship offer the following brand-building tips for young entrepreneurs to keep […]
5 Essential Tips for Developing Your Brand’s Packaging
Packaging for your product should be about practicality and originality, according to experts at Drexel University’s Close School of Entrepreneurship. The experts put together a list of tips for budding entrepreneurs to consider when designing […]
Will JC Penney’s Apology Woo Customers Back?
Recognizing the mistakes it made in an attempt to reinvent itself, JC Penney is now trying to woo customers back with a television and social media campaign apologizing to customers and inviting them back. But […]