There are basically two types of advertising: branding (an attempt to influence what you think and feel about a company) and selling (trying to get you to buy a product). Establishing a strong brand association […]
How the Market Basket Protests are Unprecedented
By Daniel Korschun Unprecedented. That is how the protests at Market Basket have been described by the media and other scholars. Thousands of employees have been picketing stores, slowing deliveries and participating rallies that have […]
Is ‘Kim Kardashian: Hollywood’ The Modern-Day ‘Dungeons & Dragons’ ?
In just over three weeks a mobile role-playing game featuring Kim Kardashian as your life coach has made more than $85 million and is projected to eclipse $200 million in sales by year’s end. While […]
Television Industry Expert Available to Discuss Supreme Court’s ABC v. Aereo Ruling
The U.S. Supreme Court’s 6-3 ruling in favor of American Broadcasting Company in ABC v. Aereo effectively struck down the web-based streaming service’s business plan for capturing and rebroadcasting television content to its subscribers. The […]
On The Road Again…This Time, It’s For Air Quality Testing
“Have idea, will travel” … while it’s not Drexel’s official slogan (yet) you could be forgiven if you think so. Over the last few years it seems as though research-on-wheels has become one of the […]
Building a Better Battery With Tanks of Slurry
The biggest drawback preventing widespread use of renewable energy isn’t cloudy, wind-free days. It’s actually the relative stubbornness of the batteries used to store the energy generated by the solar panels and windmills. They fill […]
Sexting Among Minors: A Q+A About New Study
A recent study by researchers at Drexel University revealed that sexting among minors is more common than previously thought, and that most minors are unaware of the potential harsh legal consequences. The study, entitled “Youth […]
Ignoring the Evidence at the Global Summit to End Sexual Violence in Conflict
By Amelia Hoover-Green, PhD The Global Summit to End Sexual Violence in Conflict ended, for me, not with a bang but with a tiny symbol of my irrelevance. As I stood, furiously tweeting, after the […]
Drexel Researchers Call for an Innovation and Investment Approach to Autism Population Needs
A new study published this week in the journal JAMA Pediatrics put a price tag on the services for individuals with autism across their lifespan: from $1.4 million for those without intellectual disability to $2.4 […]
Something New for Italian Bridal Fashion
Buying a wedding dress in one of the fashion capitals of the world isn’t as expensive or difficult as you’d think, all because of one Drexel University student’s visionary bridal fashion company. Weilei Yu, a […]