Written by Drexel University President John Fry and published in The Philadelphia Inquirer, this piece focuses on how taking charge of the Philadelphia History Museum’s collections stays true to Drexel’s mission. When the Philadelphia History […]
Author: Niki Gianakaris
Niki Gianakaris: Niki is the executive director of media relations, overseeing the team of news managers, and handling media communications for many central university administrative areas, including community engagement programs, international programs, university libraries, and more. She also works with the LeBow College of Business and the Close School of Entrepreneurship. She has worked at Drexel for 15+ years. When not writing about Drexel, she enjoys reading books and learning about other cultures. Follow her at @DrexelNiki. Contact Niki at ngianakaris@drexel.edu or 215.895.6741.
Spending Too Much Time on A/B Testing Can Hinder Company Profits
A/B testing has become the standard for determining which of two versions of a marketing communication resonates with consumers. Websites, display ads, social media, email and direct marketing all use A/B testing to determine which […]
Media Watch: Can Companies Bounce Back from a Boycott?
Equinox and SoulCycle are the latest targets of celebrity and activist fueled boycotts, according to a recent Marketwatch story. Many consumers and celebrities are encouraging boycotting the luxury fitness brands after the majority owner of […]
Digital Shopping Lists Can Lead to Impulse Buying
A shopping list goes a long way in helping us remember what we need when going grocery shopping. Some of us prefer to handwrite a list while others use apps (like “Notes”) on their smartphones. […]
Will Increasing Number of Disease Outbreaks Affect Vaccine Legislation?
With cases of measles spreading across the country and an increasing number of parents not wanting to vaccinate their children due to religious or philosophical beliefs, more states are expected to debate legislation on whether […]
Media Watch: Smog Linked to Increased Stroke Risk
If you live in a county with “dirtier air” or high-levels of air pollution you have an increased risk of dying from a stroke and a shorter life expectancy, according to a new study that […]
Customer Satisfaction Can Rise if Sales Teams Dress, Act Alike
When you walk into Target, all sales associates are wearing a red shirt and khaki pants, at Best Buy they are wearing blue shirts and khaki pants and Macy’s sales associates wear predominantly black clothing. […]
Can a Show’s Cliffhanger Affect Food and Finance Choices?
Imagine contemplating what snack to eat while watching a show that happens to end on a cliffhanger. Your curiosity is piqued and you need to know what will happen on the next episode as you […]
Six Tips for Every Aspiring Entrepreneur
With the second largest university population in the country and more affordable business costs than other East Coast cities, Philadelphia was recently ranked by Forbes as one of the top 10 rising places for startups. […]
Why Gritty Is a Big Win for the Flyers
It’s been over a week since Gritty was introduced to fans as the new mascot for the Philadelphia Flyers. Since then Gritty has caused quite a stir —to say the least—and has fueled stories, jokes […]
