From movie trailers and show cliffhangers to sporting events and ads, consumers are constantly bombarded with stimuli that trigger their curiosity. The Super Bowl was no exception to that, but what most don’t know is […]
Author: Niki Gianakaris
The Big Thing for Entrepreneurs: Food
Food entrepreneurs are disrupting the industry with startup businesses that vary in flavor and appeal. From cakes, cookies and tea to fresh meals ready to be cooked and delivered to your doorstep, to food trucks […]
Expanding Access to a History Museum’s Treasures
Written by Drexel University President John Fry and published in The Philadelphia Inquirer, this piece focuses on how taking charge of the Philadelphia History Museum’s collections stays true to Drexel’s mission. When the Philadelphia History […]
Spending Too Much Time on A/B Testing Can Hinder Company Profits
A/B testing has become the standard for determining which of two versions of a marketing communication resonates with consumers. Websites, display ads, social media, email and direct marketing all use A/B testing to determine which […]
Media Watch: Can Companies Bounce Back from a Boycott?
Equinox and SoulCycle are the latest targets of celebrity and activist fueled boycotts, according to a recent Marketwatch story. Many consumers and celebrities are encouraging boycotting the luxury fitness brands after the majority owner of […]
Digital Shopping Lists Can Lead to Impulse Buying
A shopping list goes a long way in helping us remember what we need when going grocery shopping. Some of us prefer to handwrite a list while others use apps (like “Notes”) on their smartphones. […]
Will Increasing Number of Disease Outbreaks Affect Vaccine Legislation?
With cases of measles spreading across the country and an increasing number of parents not wanting to vaccinate their children due to religious or philosophical beliefs, more states are expected to debate legislation on whether […]
Media Watch: Smog Linked to Increased Stroke Risk
If you live in a county with “dirtier air” or high-levels of air pollution you have an increased risk of dying from a stroke and a shorter life expectancy, according to a new study that […]
Customer Satisfaction Can Rise if Sales Teams Dress, Act Alike
When you walk into Target, all sales associates are wearing a red shirt and khaki pants, at Best Buy they are wearing blue shirts and khaki pants and Macy’s sales associates wear predominantly black clothing. […]
Can a Show’s Cliffhanger Affect Food and Finance Choices?
Imagine contemplating what snack to eat while watching a show that happens to end on a cliffhanger. Your curiosity is piqued and you need to know what will happen on the next episode as you […]