There are basically two types of advertising: branding (an attempt to influence what you think and feel about a company) and selling (trying to get you to buy a product). Establishing a strong brand association […]
Month: July 2014
How the Market Basket Protests are Unprecedented
By Daniel Korschun Unprecedented. That is how the protests at Market Basket have been described by the media and other scholars. Thousands of employees have been picketing stores, slowing deliveries and participating rallies that have […]
Is ‘Kim Kardashian: Hollywood’ The Modern-Day ‘Dungeons & Dragons’ ?
In just over three weeks a mobile role-playing game featuring Kim Kardashian as your life coach has made more than $85 million and is projected to eclipse $200 million in sales by year’s end. While […]