As part of a class on corporate responsibility management taught by Korshun, students Kallie Rogers, Sanjana Mehrotra, Erin Maguire, Rajeshwari Elangovan and Conor Brosnan conducted a nationwide study on how millennial job seekers react to corporate political activism and found that they care more than companies know.
For the study, they conducted a survey of 419 participants from more than 100 universities including Harvard, Penn State, Stanford, Texas A&M and the University of California. They found that 68 percent of respondents said they were aware of a company having taken a stand, and 72 percent reported that they would be likely or extremely likely to try to learn more about a stance or statement made by a company.
In terms of the potential influence on their job search, 69 percent said a company’s political stand would be “likely” or “extremely likely” to influence where they send a job application, and 74 percent said it would be likely or extremely likely to influence whether they would accept a job offer.
For those with a grade point average of 3.5 or above, responses were even higher: 72 percent said a company’s political stand would be likely or extremely likely to affect where they apply for a job and 79 percent said it would affect their decision to accept a job offer.
The image below shows the top-ranked political issues for college graduates.
The results of the study were published in an article posted to the American Marketing Association’s website available at this link.