When walking into a department store on a sale day, the abundance of red sale and clearance signs can make it challenging to resist buying fashion favorites, household items or other must-haves. But who is more susceptible to this color when making purchasing decisions – men or women? A recent study by four business professors … Continue reading »
You don’t need research to tell you that listening to an upbeat tune will improve your mood, behavior and emotions as opposed to listening to a rather solemn one, but Drexel University professor David Gefen of the LeBow College of Business has taken this observation one step further to find out if music plays a … Continue reading »
What role does personality play in decision making when it comes to executives? Consider Miranda Priestly in “The Devil Wears Prada” and Michael Scott in “The Office.” Did their personalities influence their strategic decisions? The answer according to research by a Drexel LeBow College of Business professor is YES. “CEOs are humans and their personalities, … Continue reading »
