Recognizing the mistakes it made in an attempt to reinvent itself, JC Penney is now trying to woo customers back with a television and social media campaign apologizing to customers and inviting them back. But is that enough? “The apology is a nice first step, but we need to see what lessons JC Penney is … Continue reading »
When walking into a department store on a sale day, the abundance of red sale and clearance signs can make it challenging to resist buying fashion favorites, household items or other must-haves. But who is more susceptible to this color when making purchasing decisions – men or women? A recent study by four business professors … Continue reading »
You don’t need research to tell you that listening to an upbeat tune will improve your mood, behavior and emotions as opposed to listening to a rather solemn one, but Drexel University professor David Gefen of the LeBow College of Business has taken this observation one step further to find out if music plays a … Continue reading »
Mergers and acquisitions are a mainstay of the corporate world – recently, for example, there was much talk about the Facebook and Instagram merger –but what role does CEO compensation play in these deals? Several Drexel University business professors took a look, and their findings were featured in a recent edition of Strategy + Business … Continue reading »
Recent political developments in Italy have renewed fears of turbulence for the European Union and global financial markets. With the collapse of Prime Minister Mario Monti’s technocrat government, Silvio Berlusconi has returned to the country’s political scene asking Italians to vote for him once again. As the country heads to elections on Feb. 24-25, many … Continue reading »
Providing a solution to students who don’t want to carry a laptop while walking late at night from their dorm or off-campus housing to the library, Drexel introduced a 24-hour, self-service kiosk located in its Hagerty Library that will dispense MacBooks to students, faculty and staff. Drexel is the third university on the East Coast … Continue reading »
It comes as no surprise that Drexel Libraries are taking another bold step forward in partnering with IP & Science business of Thomson Reuters, the world’s leading provider of intelligent information for businesses and professionals. This partnership will result in the Faculty Portfolios project that will launch in January 2013 and make it easier for … Continue reading »
What role does personality play in decision making when it comes to executives? Consider Miranda Priestly in “The Devil Wears Prada” and Michael Scott in “The Office.” Did their personalities influence their strategic decisions? The answer according to research by a Drexel LeBow College of Business professor is YES. “CEOs are humans and their personalities, … Continue reading »
